A Regional Business Directory
(similar to Washington Post/Big Book, Yahoo, etc.
with mapping, quick/solid database, and
tight and attractive GUI and branding)
Characteristics
1) compliments newspaper
2) mktg. driven
3) nimble & quick
4) allows fast reactions
5) allows new business to benefit
from GWCC facilitator expertise
Components
1) platform
2) database
3) gui
4) data
5) mapping
6) content
7) comm.
8) sales force
9) mktg materials
purpose: to generate lots of qualified eyeballs for our
customers
revenues:
1) advertising for listings
2) adv. for display
3) adv. for tech services (upsells)