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Classified advertising must be considered a priority. It has the highest rate of return and the lowest cost of sales, thus the newspaper’s most profitable revenue source. It has the highest readership and it is the only division that can stand alone. Consequently, without a successful Classified section, you have no franchise. The classified database is also one of the most susceptible and must be protected. A complete Classified Business Plan inclusive of needs analysis, detailed strategies, follow-up method and sample materials will be designed and the appropriate staff trained on the implementations.
My primary objective is to achieve optimal results and revenue from your Classified department. Before the plan can begin, a simple, yet vital, 3-Step Procedure must be initiated:
- A Needs Analysis Report
- Project Scope/Timeline Expectation Summary
- Consulting Schedule